Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

Business / Technology


Our network sites seattletimes.com | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

January 18, 2008 5:21 PM

Microsoft gains, Google falls in December search results

Posted by Benjamin J. Romano

Break out the champagne in RedWest.

For the first time in recent memory, a chink emerged -- albeit small and perhaps temporary -- in Google's armor. It's U.S. search share declined slightly from 57.7 percent in November to 56.3 percent December, according to numbers released today by Nielsen Online. Here's a blog post on the November report.

In the same period, Microsoft got a boost with its MSN/Live Search going from about 12 percent of U.S. searches in November to 13.8 percent in December, which is where it stood in October.

Yahoo was essentially unchanged at 17.7 percent in December, compared with 17.9 percent in November.

Microsoft also saw the "stickiness" of its search engine improve.

Nielsen measures searches per searcher, an important indicator of how useful people are finding the various search engines. (If you like the results you're getting, you're likely to keep using the product, right?)

Microsoft saw its searches per searcher increase from 27.8 in November to 31.7 in December. Google's number fell from 40.8 to 37.9.

Of course, one month's data does not a trend make. But given the effort Microsoft is pouring into search and the lack of results it had seen until now -- and the fact that it's Friday -- this can be counted as a small victory.

We'll be looking for data to confirm this report from comScore and of course keeping an eye on what happens in January and beyond.

Digg Digg | Newsvine Newsvine

Comments
No comments have been posted to this article.

Advertising

Marketplace

Family-friendly features that make traveling easier new
A friend of mine recently complained that she couldn't keep an eye on her kids while driving her Chrysler Town & Country minivan. "Why don't you use t...
Post a comment

Advertising

Advertising

Categories
Calendar

May

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere