Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
December 11, 2007 10:43 AM
Posted by Tricia Duryee
Bellevue-based InfoSpace said today that it has extended its multi-year agreement with Yahoo, allowing the Bellevue-based company to include Yahoo's search results as part of its metasearch technology.
InfoSpace will not only be able to continue delivering Web search results, but also text-based advertising listings from Yahoo. The technology involves the whole portfolio of InfoSpace sites, including Dogpile, WebCrawler, MetaCrawler, WebFetch.com and private-label services.
Metasearch technology means it can prioritize from various search engine's algorithm types.
This is a important win for a company that over the past year has decided to sell off its mobile properties and focus solely on its Internet search business.
In October, the company sold its mobile infrastructure business to Motricity for $135 million. In September, it sold Switchboard.com to Idearc of Dallas for $225 million in cash; and it's on track to pay out $300 million in dividends to shareholders early next year.
"Extending our partnership with Yahoo demonstrates our continued commitment to deliver the most powerful metasearch experience," said Jim Voelker, chairman and CEO of InfoSpace. "Today's consumers want to be assured they are getting the most comprehensive and relevant results, and we go a step further by bringing them together in one place."