Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
October 30, 2007 11:41 AM
Posted by Benjamin J. Romano
That's a quote from this New York Times story about how beneficiaries of the tech outsourcing boom in India are trying to combat poverty in their own country.
Sean Blagsvedt, a veteran of Microsoft Research in India and founder of a kind of social networking Web site for poor people who don't have their own computers, was of course referring to his former employer's headquarters. "In India," he continued, "you can't escape the feeling that you're really lucky. So you ask, What are you going to do about all the stuff around you? How are you going to use all these skills?"
The story goes on to describe how technology companies are using India as a laboratory for technology to serve, as Microsoft execs might put it, the next billion people.
Microsoft earlier this year formalized its approach to doing business in the emerging economies of the world with its "Unlimited Potential" program. And during its last quarter, the company saw 40 percent growth in the fast-emerging economies of Brazil, Russia, India and China.