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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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April 9, 2007 1:37 PM

Doubleclick sale good for aQuantive?

Posted by Kim Peterson

Suitors are reportedly lining up to woo DoubleClick, the digital advertising company, and that could be good news for Seattle's aQuantive, said Jefferies & Co. analyst Youssef Squali in a note last week, according to PaidContent. A sale could cause a ripple effect that leads to acquisitions of aQuantive and others in the industry, the note said.

Perhaps that's why aQuantive's share price has been creeping up over the past month?

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