Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
March 7, 2007 10:41 AM
Posted by Tricia Duryee
The biggest competitor to Kirkland-based Inrix, which uses road censors and car locators to predict traffic patterns, was officially acquired today by Navteq, a provider of digital maps.
Navteq said it paid $177 million for Traffic.com, which also provides traffic information. The acquisition is pending approval by stockholders of Traffic.com.
Previously, Inrix commissioned a study by Frost & Sullivan to determine whether Traffic.com or Inrix provided more accurate traffic data.
Inrix said the study concluded that Inrix was the leading provider of real-time traffic information in the U.S.
If that's the case, it makes me wonder whether that make Inrix as a likely acquisition target.