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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

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September 22, 2006 1:52 PM

Click fraud -- an unsolvable puzzle?

Posted by Kim Peterson

BusinessWeek has a long article about click fraud, a problem that search engines can't seem to overcome.

The spreading scourge poses the single biggest threat to the Internet's advertising gold mine and is the most nettlesome question facing Google and Yahoo, whose digital empires depend on all that gold.

Curiously, no mention of Microsoft or its search engine in the article.


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