Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.
July 27, 2006 10:47 AM
Posted by Kim Peterson
Computers? Bah, who needs 'em?
That might be the thinking of some U.S. adults who have a family member going back to school. According to a survey by Harris Interactive and commissioned by Yahoo!, a third of those adults don't think that computers or technology products are vital tools that students need in school.
More than half of respondents think that students want high-tech gadgets more for social status and cool factor than for educational purposes, and 30 percent think students commonly use technology to cheat on schoolwork or tests.
That doesn't bode well for back-to-school sales. Looks like PC makers have some direct-to-parent marketing to do.