Advertising

The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds | seattletimes.com

Business / Technology


Our network sites seattletimes.com | Advanced

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times reporter Sharon Chan.

E-mail Sharon| RSS feeds Subscribe | Blog Home| Brier Dudley's Blog

June 20, 2006 1:57 PM

Do the Mac ads make PCs look cool?

Posted by Kim Peterson

Apple's television commercials are mean and don't give Slate's Seth Stevenson any Mac love whatsoever. He writes today that the actor playing the Mac (Justin Long) "is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast. He's perfect. Too perfect."

John Hodgman, the guy playing the PC, is likeable and funny, said Stevenson, who discloses that he is personally a PC user who has often considered switching to a Mac.

Stevenson gives the campaign a C+ grade:

As usual, Apple hopes to shift the debate away from a battle over specs and value and toward a battle we can all understand: cool kid versus nerd. But these days, aren't nerds like John Hodgman the new cool kids? And isn't smug superiority (no matter how affable and casually dressed) a bit off-putting as a brand strategy?

Digg Digg | Newsvine Newsvine

Comments
No comments have been posted to this article.

Advertising

Marketplace

Advertising

Advertising

Categories
Calendar

May

Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

From the tech blogosphere