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Jayda Evans covers college and pro women's basketball. While its her first year on the Washington beat, she has covered the Storm since its inception. She'll offer observations, critiques, occasional off-beat tales and answers to select e-mail inquires. Evans also has written a book on the Storm and women's hoops, called "Game On!"

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January 26, 2009 12:32 PM

Marketing rolls on for WNBA star Candace Parker

Posted by Jayda Evans

Parker.jpgI'm not quite sure what the fascination is with MVP Candace Parker's pregnancy. So many players have done it before her that the New York Times making it a massive story like it's a novelty is almost comical. And you can't even say it's because Parker, the Los Angeles Sparks star, is the face of the WNBA's marketing.


Current Storm G Sheryl Swoopes, 37, was the first player signed by the league and one of three faces in the first marketing scheme when she became pregnant at age 26. She was back six-weeks after delivering Jordan in June 1997, creating a media frenzy in Houston. Swoopes went on to help the now defunct Comets win the first of their four championships.

Because Parker (pictured far right) is a healthy 22-year-old, I'm guessing she won't have any complications. Again, so many women have done this in a variety of sports that the new theme should be how they can bring their children to work.

And don't think just because Parker is with child that she'll fade into the background from the media spotlight. Sure, she may not be talking court side from hubby Sheldon Williams' games, but she will be in a new set of ads and I'm sure we'll see the baby bump at a NBA game soon.

I'm told the fun begins this week. Parker, who's also the league's Rookie of the Year, has a previously filmed McDonald's commercial pitching the double quarter pounder with cheese (can't we just call this a half-pounder?). Parker is probably the only that can afford those calories, however. The spot also features NBA star Dwight Howard.

She's also linked with Gatorade and adidas, so we could see something there. But overall, sponsors are enthusiastic about the pregnancy, although there's still no word from Pampers.

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