Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times STOP: The Seattle Times Opinion Blog
Traffic | Weather | Your account Movies | Restaurants | Today's events



Welcome to STop, the Seattle Times Opinion blog where our editorial writers and editors share their evolving thoughts on a variety of issues. STop is a place where opinion writers and readers can exchange views and readers can learn more about how editorial positions are formed.

The opinions you read below are those of the individual writers, not necessarily views that will become formal positions of The Seattle Times. Respond to STop
(Please be aware that your name and comments may be published here, unless you specify otherwise).

Currently, STop cannot automatically post readers' comments on the blog. However, the editorial staff will regularly post readers' comments. Your comments are sent directly to the individual editor or writer.

space space space

Jim Vesely
space
Jim Vesely
E-mail | Bio


Lee Moriwaki
space
Lee Moriwaki
E-mail | Bio


Joni Balter
space
Joni Balter
E-mail | Bio


Eric Devericks
space
Eric Devericks
E-mail | Bio


Lance Dickie
space
Lance Dickie
E-mail | Bio


Bruce Ramsey
space
Bruce Ramsey
E-mail | Bio


Kate Riley
space
Kate Riley
E-mail | Bio


Lynne Varner
space
Lynne Varner
E-mail | Bio


Ryan Blethen
space
Ryan Blethen
E-mail | Bio


November 01, 2004

Far Eastern Economic Review, RIP

The venerable Far Eastern Economic Review, a business-political magazine in East Asia, has been closed by its longtime owner, The Wall Street Journal.

From 1989 to 1993, I worked for its direct competitor, Asiaweek, which was owned by AOL/Time Warner. We fought over who would be the English-language weekly for the rising Asia: the Far Eastern Economic Review, which was more serious and businessy, and kind of drab; or Asiaweek, which was lighter, easier to read, much like Newsweek.

The apparent verdict of the market is in: Both publications are dead. AOL/Time-Warner closed Asiaweek a couple of years ago. And note: neither magazine was sold, which it would have been if it had been profitable. They were shut down.

I am not close to it any more, but the time I worked in Hong Kong, the business rationale for Asiaweek was that it was a vehicle to reach the English-speaking upper classes of East Asia (and South Asia, later on) with advertising by American, European and Japanese companies: Rolex, Silk Cut, Asea Brown Boveri, Citibank, Hongkong Bank, etc. Somehow that worked then, and doesn't now. I don't know why, but it is not a good sign.

Respond to Bruce

Read his latest column

 
Posted by Bruce Ramsey at November 1, 2004 12:37 PM



Marketplace

November 2005

S M T W T F S
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30