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June 19, 2008 4:12 PM

Would we be better off if the Sonics leave? Sonics' witness gives her survey's results

Posted by Percy Allen

Sonics' witness Deborah Jay took the stand. Jay is the President and CEO of Field Research Corps., a polling company.

She told Sonics' attorney James Webb she had a PhD, and he drew laughs from the courtroom when he told her: "I'm going to call you Dr. J."

Jay's company has provided surveys for several government agencies and companies including the Center for Disease Control, Microsoft and Starbucks.

Jay said she was paid her $100,000 for her research. Her company conducted 402 interviews of people in the Seattle Metropolitan Area (SMA), which included 276 people in Seattle.

Webb introduced Exhibit 614, Jay's survey. In her report, she asked: "Do you think that (a) you would be better off (b) it would make no difference (c) you would be worse off if (team) were to leave Seattle?"

Jay provided several options for teams including: the Seattle Mariners, the fictitious Needles, the Seahawks, Sounders, Storm and the SuperSonics or Sonics.

The report said: If the respondent said he/she would be "better off" or "worse off" then they were asked:
How much (better off/worse off) do you think you would be if (team) were to leave Seattle? Do you think that (a) you would be slightly (better off/worse off) (b) be somewhat better off/worse off or (c) no difference.

Here's the results of Jay's poll. The first numbers are for Seattle Metropolitan Area and the second set is city of Seattle:

SuperSonics
No difference: 58 percent and 54 percent
Better off: 7 percent and 12 percent
Worse off: 31 percent and 33 percent
Did not know or say if it would make a difference: 4 percent and 1 percent

Storm
No difference: 68 percent and 62 percent
Better off: 1 percent and 3 percent
Worse off: 23 percent and 30 percent
Did not know or say it would make a difference: 8 percent or 5 percent

Mariners
No difference: 38 percent and 37 percent
Better off: 2 percent and five percent
Worse off: 57 percent and 56 percent
Did not know or say it would make a difference: 3 percent and 2 percent

Seahawks
No difference: 36 percent and 43 percent
Better off: 4 percent and 7 percent
Worse off: 57 percent and 49 percent
Did not know or say it would make a difference: 3 percent and 1 percent.

Webb concluded at 3:43 p.m.

In re-direct, Seattle attorney Jeffrey Johnson said Jay's survey was wide in scope, but Jay disagreed. He said Jay did not ask people if they 'cared' about the Sonics, but Jay said her survey reflects how much they cared about the teams.


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Trial coverage from www.newok.com
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