The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |


Our network sites | Advanced

Sonics Trial Blog

Seattle Times reporters Percy Allen, Jim Brunner and Danny O'Neil are filing updates from the courthouse throughout the day.

RSS feeds Subscribe|Sonics Trial blog home|Sonics blog home

June 19, 2008 4:12 PM

Would we be better off if the Sonics leave? Sonics' witness gives her survey's results

Posted by Percy Allen

Sonics' witness Deborah Jay took the stand. Jay is the President and CEO of Field Research Corps., a polling company.

She told Sonics' attorney James Webb she had a PhD, and he drew laughs from the courtroom when he told her: "I'm going to call you Dr. J."

Jay's company has provided surveys for several government agencies and companies including the Center for Disease Control, Microsoft and Starbucks.

Jay said she was paid her $100,000 for her research. Her company conducted 402 interviews of people in the Seattle Metropolitan Area (SMA), which included 276 people in Seattle.

Webb introduced Exhibit 614, Jay's survey. In her report, she asked: "Do you think that (a) you would be better off (b) it would make no difference (c) you would be worse off if (team) were to leave Seattle?"

Jay provided several options for teams including: the Seattle Mariners, the fictitious Needles, the Seahawks, Sounders, Storm and the SuperSonics or Sonics.

The report said: If the respondent said he/she would be "better off" or "worse off" then they were asked:
How much (better off/worse off) do you think you would be if (team) were to leave Seattle? Do you think that (a) you would be slightly (better off/worse off) (b) be somewhat better off/worse off or (c) no difference.

Here's the results of Jay's poll. The first numbers are for Seattle Metropolitan Area and the second set is city of Seattle:

No difference: 58 percent and 54 percent
Better off: 7 percent and 12 percent
Worse off: 31 percent and 33 percent
Did not know or say if it would make a difference: 4 percent and 1 percent

No difference: 68 percent and 62 percent
Better off: 1 percent and 3 percent
Worse off: 23 percent and 30 percent
Did not know or say it would make a difference: 8 percent or 5 percent

No difference: 38 percent and 37 percent
Better off: 2 percent and five percent
Worse off: 57 percent and 56 percent
Did not know or say it would make a difference: 3 percent and 2 percent

No difference: 36 percent and 43 percent
Better off: 4 percent and 7 percent
Worse off: 57 percent and 49 percent
Did not know or say it would make a difference: 3 percent and 1 percent.

Webb concluded at 3:43 p.m.

In re-direct, Seattle attorney Jeffrey Johnson said Jay's survey was wide in scope, but Jay disagreed. He said Jay did not ask people if they 'cared' about the Sonics, but Jay said her survey reflects how much they cared about the teams.

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.
Recent entries

Jul 2, 08 - 02:01 PM
Godden: Looks like a settlement for Sonics and city

Jul 2, 08 - 11:49 AM
City and the Sonics discussing settlement?

Jul 2, 08 - 06:00 AM
Judge to rule today in Sonics case

Jun 26, 08 - 07:44 PM
Confidential? Let's talk about it: Slade Gorton's NBA meeting

Jun 26, 08 - 07:22 PM
Press conference audio







Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
Browse the archives

July 2008

June 2008

Recent stories

Sonics attorneys focus on city's "poisoned well" plan
Bennett says Sonics could lose $60 million if forced to stay in Seattle 2 more years
Sonics CEO: Fans are apathetic
Clay's excuses sound as contrived as his arena plan
On the hot seat: Sonics' attorney trips up Nickels
Attorneys in Sonics case described as tenacious, polite
This judge will decide the fate of the Sonics
Seattle vs. Sonics: Trial starts next week, if there's no settlement
Take a closer look at the Sonics case
More revealing Sonics e-mails emerge
OKC officials inform Schultz they expect Sonics to relocate, no matter who owns team
Sonics e-mail hints at NBA's concern over breach of promise
Howard Schultz suit adds fuel to e-mail fire
NBA owners approve Sonics' move, but legal fight continues in Seattle
E-mails reveal Sonics owners intended to bolt from Seattle
Oklahoma House passes tax package designed to help lure Sonics


2007 "Poisoned Well" document (PDF)
Ward: "Are we doomed to have another lameduck season in Seattle?" (PDF)
Bennett's e-mail to Stern: "You are just one of my favorite people on earth" (PDF)
Clay Bennett and Sonics' court filing (PDF)


Gallery | Seattle SuperSonics: Lasting memories
Gallery | Bittersweet night for Sonics fans
Gallery | Sonics through the years
Gallery | 25th anniversary of Sonics world championship
Gallery | End of a Season, End of a Franchise?
Sports fan "Big Lo" seeks answers from Howard Schultz

Fans weigh in about the state of the Sonics
Cartoon | Schultz jumps into action
Talk about the team in the Sonics forum

Other links

Trial coverage from | Hope (still) springs in Seattle