Sonics Trial Blog
Seattle Times reporters Percy Allen, Jim Brunner and Danny O'Neil are filing updates from the courthouse throughout the day.
June 17, 2008 9:41 AM
Posted by Percy Allen
Former KeyArena manager Jyo Singh answered questions from Sonics attorney Paul Taylor about improvements that were made to the building.
Taylor said KeyArena is 368,000 square feet, which is the smallest NBA arena. The size of the arena limits sales opportunities for concessions and limits revenue streams, he said. The building has just one loading dock, which also limits the versatility of the building.
The NBA average for premium seating revenue is $16.9 million and at KeyArena it was $3.3 million. At its peak in 1997, revenue for premium seats at KeyArena was $10.5 million.
Taylor said the Sonics get 100 percent of the revenue from the sales of courtside seats and asserted that the Sonics have more incentive to sell courtside seats than to sell suites.
"No one wants to sign a three-year lease or a five-year lease because the no one knows if the Sonics will be here," Taylor said.
Singh replied: "I can't speak to that."
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