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January 17, 2008 10:23 AM

Growing new trend

Posted by Percy Allen

Good story today in the Wall Street Journal about NBA players and web advertising. Players have had their own websites for several years now, but web ads are a growing new trend in the league.

Tornoto forward Chris Bosh created a 78-second spot promoting his All-Star candidacy. According to the Journal, Bosh used a handheld digital camera and spent about $20 on the piece, which took an hour to record.

Phoenix guard Steve Nash went one step further. His 82-second spot is an endorsement for Nike, however, the apparel company had very little input in the production. It's a very cool ad that shows Nash's personality.

New Orleans Hornets guard Chris Paul will begin airing a season-long series of webisodes on his website on Jan. 24.

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