Welcome to the Rock Desk, where Seattle Times rock critic Patrick MacDonald fills you in on the latest news, upcoming concerts, news releases and insider info on the rock 'n' roll beat. Music critic Tom Scanlon also contributes local music and club news.
March 17, 2007 2:23 PM
Posted by Patrick MacDonald
A SXSW panel discussion this morning on "Covering Music in the New Media" threw out lots of internet new-speak -- "compression," "the speed premium," "webalicious" -- but came down to the old verity, "Content is king."
Representatives of eMusic, AOL, Pitchfork and public relations firms -- including two panel members with histories in Seattle, Erik Flannigan, who was a writer and broadcaster in Seattle and still is a consultant to KEZP-FM, and Michael Azerrad, who wrote a book about Nirvana -- at first expressed disdain for "the old print school" and "gray, old newspapers" but eventually had to admit that Rolling Stone, Spin, The New York Times, the L.A. Times and other creaky old print mediums still have more clout than all the new media put together.
Credibility and readibility count, and accuracy and intelligence trump speed and shallowness in the long run, panel members seemed to say.
There are not a lot of good reads in new media, and the thrill of immediacy is short-lived. Also, you can't make big money in new media, most panel members admitted. While new media may be hot, it still has a long way to go.
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