The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Editorials / Opinion

Our network sites | Advanced

Press Here

This news media blog explores the nexus between the press, the public and technology with two missions. One, to engage citizens in an online conversation about the role of the news media in their lives, in the hope that they will use and critique the media more effectively. And secondly to explore how the press can remain relevant, essential and accountable to citizens and communities.

Mike Fancher is Editor at Large of The Seattle Times.

E-mail Mike Fancher | 206.464.2330 | RSS feeds Subscribe | Blog Home

April 25, 2008 3:55 PM

A "welcome ad"? I don't think so.

Posted by Mike Fancher

In their hunt for revenue, news sites have tried a variety of intrusive gimmicks, most of which really tick off readers. AdvertisingAge reported the New York Times this week "for the first time allowed a full-page ad to interrupt people trying to reach for their initial visits of the day -- before they could view even one headline."

AdAge quotes Todd Haskell, Times VP-digital sales and operations:

We have been doing full-page interstitials for years. This is just a different placement in the user session.

We collaborate with customers to provide ad units that help them meet their marketing needs, and clients have been asking for a "welcome ad" placement for some time.

Interstitial ads are the ones that creep around on a web page, covering up the other content. My edition of Webster's defines "interstitial" as "of, forming, or occurring in interstices," and "interstice" as "a small or narrow space between things or parts; crevice; chink; crack."

I guess this ad occurs in the space between me and the front page.

In earlier days, the New York Times moved farther and faster than just about any newspaper in allowing advertising to clutter its Web site, including the home page. Commercial messages often were hard to distinguish from news content. It has evolved to be much more orderly and in keeping with the newspaper's brand, although it still has ads that aren't clearly labeled and can be mistaken for news.

Newspapers won't survive without growing their online advertising franchise, but my hope is that they will conclude that an ad covering the entire front page is unwelcome.

Digg Digg | Newsvine Newsvine

Submit a comment

*Required Field

Type the characters you see in the picture above.

Posted by Bob-o

12:55 PM, Apr 28, 2008

The ads that pop up that I can then close and get on with reading are not so much of a bother as those annoying ones that will pop up at some seemingly random time and cover up what you have begin to read - breaking your chain of thought, losing your place, and usually illiciting a curse or two from yours truly.

Recent entries

Apr 30, 08 - 10:00 PM
-- 30 --

Apr 29, 08 - 02:20 PM
It's time for Press Here to press on

Apr 25, 08 - 03:55 PM
A "welcome ad"? I don't think so.

Apr 18, 08 - 11:30 AM
Technical fouls in the Sonics fan forum

Apr 15, 08 - 04:10 PM
Citizen journalism may be a bitter pill for some







Sun Mon Tue Wed Thu Fri Sat
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Browse the archives

April 2008

March 2008

February 2008

January 2008

Blogroll and links


Buy a link here