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Ron Judd's Olympics Insider

Ron Judd, an Olympics junkie and Seattle Times columnist who has covered Olympic sports since 1997, will use this space to serve up news and opinion on the Summer and Winter Games -- also inviting you to chime in on Planet Earth's biggest get-together.

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April 22, 2008 11:06 PM

A golden moment for Molson

Posted by Ron Judd

This might have been inevitable, but it still leaves a bit of a ... well, funky taste in our mouth.

WIth only 660 days until the cauldron lighting in/on/at/near (how are they going to do that, exactly, with a dome?) B.C. Place Stadium, Molson has been named the official beer of the 2010 Winter Olympics, the Vancouver Province reports tonight.

Seems a shame, given some of the notable B.C. breweries. But Vancouver Games CEO John Furlong points out that Molson has a Vancouver brewery that's been bottling the stuff for 50 of the 222 years Molson has been making beer in Maple Leaf Nation.

They likely won't be playing up the fact that the company is half American-owned, after a 2005 merger with Coors. But the money spends just as well either way. The beer deal, estimated at between $3 million and $15 million, gives Vancouver organizers a cool $715 million in total sponsorship cash in the bank -- close to the overall target of $760 million.

Don't look for a special Molson Oly brew soon, though. The brewer must wait until the end of the year to start using the Olympic logo, because of an existing International Olympic Committee contract with Anheuser-Busch, the Vancouver Sun reports.

Speaking of great beer contracts in Olympic history: True Oly trivia buffs will note that Labatt's was the official beer for the '88 Calgary Games, Canada's most recent Olympics. Anheuser-Busch's Budweiser spent big bucks to win the Salt Lake City and Turin contract, which runs through 2008.

But no brewery in Games history hitched a ride on the Olympic publicity bandwagon as effectively as Park City's Wasatch Brew Pub, which put out its own, in-your-face "Unofficial" Olympic ale, coupled with the now-famous Polygamy Porter, (motto: "Why have just one!"), both rolled out before the 2002 Salt Lake Games, much to the chagrin of Olympic and Mormon church officials.

An ad campaign for Polygamy Porter was rejected by nervous Salt Lake billboard companies. But it made one heckuva fine collectible Olympic pin, which we are proud to have in our collection.

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Blogroll and links

www.olympic.org: The official International Olympic Committtee site, with news releases, a searchable Olympic medals database and other archival information.
www.nbcolympics.com: Olympic news site from one of the Games' primary sponsors.
NBC Olympics columnist Alan Abrahamson's column/blog
Chicago Tribune Olympic sports writer Philip Hersh's blog
www.usolympicteam.com: U.S. Olympic Committee's athlete web site.
www.aroundtherings.com: Ed and Sheila Hula's Olympic News Service (subscription).
www.wcsn.com: News service with audio, video and text coverage of Olympic sports, during and between Olympics. Free, but charges for live video feed subscriptions.
www.beijing2008.com: Beijing Organizing Committee Web site.
www.vancouver2010.com: Vancouver Organizing Committee's 2010 Winter Games site.
www.london2012.com: London 2012 Summer Games site.
www.sochi2014.com: Sochi, Russia's 2014 Winter Games site.
www.chicago2016.org: Candidate city Chicago's summer 2016 bid committee site.
Olympic swimmer Tara Kirk's highly entertaining WCSN blog
Bellevue Olympian Scott Macartney's WCSN alpine ski-racing blog
Other WCSN Olympic athlete blogs.