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Times reporter Bob Condotta keeps the news coming about the Montlake Dawgs.

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August 8, 2008 3:54 PM

More on Nike deal

Posted by Bob Condotta

UW acting athletic director Scott Woodward said today that while he knows some Husky fans aren't thrilled with the prospect of the school doing business with a company widely associated with one of the team's greatest rivals, it's ultimately the best move for the school to renew its association with NIKE.

"The last I saw, the fans and citizens of Oregon fly on Boeing planes, they shop at Costco, and they buy Windows and Microsoft products,'' Woodward said, referring to three iconic Seattle-area companies.

Woodward said the deal offered by NIKE was simply too good to pass up as UW agreed to a new footwear, apparel and equipment contract with the company worth $39 million over 10 years. UW's previous five-year deal with NIKE was worth roughly $1.3 million a year.

UW's deal with NIKE was due to run out next July 1. UW recently sent out requests for proposals for new contracts and Woodward said NIKE exercised its right of first refusal. The two sides then came to an agreement for a new contract that Woodward said is a big step in the right direction for the school.

"It puts us up with the elite BCS schools and we are very happy to be there because I think that's our rightful place,'' he said. "It's not the top of the top in the elite, but obviously three times better (than the previous deal) is significant.''

Woodward said UW will still have "sole discretion'' for designing its uniforms, though he said there are no current discussions about doing anything with the football helmets and uniforms. He said there has been a gradual phasing-out of the Dawg logo and that that will likely continue, with the block W taking over as the school's main mark.

Woodward said UW coaches were in favor of the deal.

Nine of the 10 Pac-10 schools have deals with NIKE. The lone exception is UCLA which is with Adidas.

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