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December 20, 2006

Gregoire budget buys her plenty of good PR

Posted by David Postman at 12:47 PM

Headlines from the morning papers:

Seattle Post-Intelligencer:

Education wins in Gregoire budget

$30 billion plan also boosts health care, environment

The Longview Daily News, on an AP story:

Gregoire's $30 billion budget focuses on education

The News Tribune:

Budget plan gives, takes education

Gov. Chris Gregoire gets the first shot at setting the state's agenda for the next two years, planning to spend nearly $64 billion in an overall budget that adds millions for education, health care, economic development and criminal justice.

The Bellingham Herald

14.5M slated for Bellingham Bay in Gregoire's budget

Several papers ran more than one story to focus on local "wins" in the budget.

The Yakima Herald-Republic:

Educators applaud spending priorities

And this about Yakima's minor league baseball team's stadium:

Bears get a win in Olympia

The Olympian:

Education, children dominate governor's budget plan

And,

South Sound scores in Gregoire plan

The Herald put a little context in its headline.

Gregoire proposes tapping surplus

The governor's $30 billion spending plan invests heavily in education and creates an emergency fund.

Along with the sidebar:

$114 million proposed for local projects

The Spokesman Review had the only headline I saw that reflected any criticism of the budget.

Budget has millions for Spokane


Critics call Gregoire plan a 'spending splurge'

And a sidebar:

Budget proposal targets Spokane-area projects

I'm not sure what The Columbian meant to say with this headline:

Gregoire: It's time to invest in future budget quick browng

And The Seattle Times? I'm not one to spend a lot of time using this space to brag on my paper, and have criticized Times headlines here before. But I was glad to see the headline on our story this morning:

Gregoire proposes $4 billion increase in spending

It is clear that a proposal to spend more money on something is seen as a "win," without much sense yet of the details of how the money would be spent. It's also worth remembering that this is just a proposal, sure to be modified by the Legislature, and nobody or no thing has won anything yet.

In announcing her budget yesterday, Gregoire said someone once told her she needed to love her budget, and she expressed those feelings for the document with great enthusiasm. That someone was the late Ed Penhale, who led the budget PR effort for Gregoire and her predecessor, Gov. Gary Locke. Penhale died earlier this year after battling cancer. If he can see the headlines today, you can be sure he loves it, too.

UPDATE: At the Association of Washington Business blog Richard Davis rounds up responses to the budget from editorial boards.

This was the first time I had a look at the AWB's Olympia Business Watch and it looks like Davis, who recently left the Washington Research Council, where he had been the long-time president, is taking the blogging side of his new job pretty seriously. Good to see.

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