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Postman on Politics

Chief political reporter David Postman explores state, regional and national politics.

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August 7, 2008 7:28 PM

8th District: Money update & web ads

Posted by David Postman

Two items from Emily Heffter about the 8th District congressional race.

Candidates in the close 8th Congressional District race released their fundraising numbers for the month of July today.

Rep. Dave Reichert, the two-term Republican incumbent, raised $115,474 during July, compiling $929,113 in cash on hand.

Democratic challenger Darcy Burner raised more -- $350,837-- during July, and reported having almost $1.5 million in the bank. But those figures don't include a large television ad buy Burner's campaign made this week. They won't say exactly what that cost, except to say it was in the hundreds of thousands of dollars.

Burner has been outpacing Reichert in fundraising throughout the campaign, but she's also been spending more.

ALSO: Reichert released two web video ads today that will start showing up embedded in web pages visited by 8th Congressional District voters. The campaign has the technology to track, via cookies and other tools, what people are looking at.

The two ads are launching the same week Burner kicked off her first television ad.

The bulk of Reichert's 45-second ads show him in an office discussing his energy plan and his view on taxes. The ads are linked to Reichert's Web page here and here.

The web videos will cost between $20,000 and $100,000, according to a campaign spokesman. That's less than TV spots would cost. The campaign may buy television time later in the campaign, she said, but they believe the web is a better way to reach the "tech-savvy" demographic in the 8th District.

Burner has released a couple of videos this campaign season and posted them on her web site. Most recently, she posted a video of campaign volunteers talking about why they were working for her campaign. This spring, she posted a video acknowledging her sometimes-criticized hairstyles. It shows her going into a salon to get her hair done by buzz-cut sporting Montana Senator Jon Tester.

"Hmm," she says in the video, "Maybe I should stick more to talking about the issues."


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