They should care about who owns what. Ownership matters. They say as much later in the op-ed when talking about how deregulation has damaged the industry.

Why stop at broadcast regulation? I wish the deans had also urged print journalists to be more vocal about the damage cross-ownership has done to newspapers. I am not sure where any of these deans are on cross-ownership except for Northwestern's John Levine. He testified before a Senate committee last month about the need for the newspaper/broadcast cross-ownership ban to be lifted.

Journalists, not just broadcast journalists, should listen to the deans. The debate about the press at the FCC is devoid of working journalists. Retired journalists popped up at the media ownership hearings, but rarely, if ever did any working journalists weight in. There is a political line for journalists, but this is different. This is about the survival of our industry. We need to speak up for ourselves.