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Coffee City

Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.

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April 13, 2010 2:41 PM

Local coffeehouses offer disloyalty card, encourage customers to shop around

Posted by Melissa Allison

Local coffee dynamo Sarah Dooley has launched a disloyalty card to encourage Seattleites to try lots of different coffees around town. Modeled after a similar card that barista champion Gwilym Davies started in London last year, it offers a free beverage at the participating cafe of your choice after you've had a drink at each of the 10 coffeehouses on the card (which together have 13 locations, mostly in Seattle).

The cafes expect to start distributing cards in the next few days, said Dooley, who recently left Visions Espresso Service to be a coffee consultant. The cards, which expire in December 2012, were designed by Dan Baumfeld at Neptune Coffee. Printing was paid for by Equal Exchange Espresso.

Update 9:35 a.m., 4/14/2010: In response to comments on this post, Sarah Dooley e-mailed to say, "We took the first ten that replied with a solid YES." Having a "competition level" standard of beverages was a driving factor, and, "We said NO, very respectfully to a few companies." Dooley said a few companies she would have loved to see on the card were non-responsive.

Thumbnail image for disloyalty-card-final3.gif

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