Coffee City
Melissa Allison follows the world's biggest coffee-shop chain and other Seattle caffeine purveyors.
SubscribeMay 25, 2009 1:36 PM
Krispy Kreme reconsiders its Depression-era coffee pricing
Posted by Melissa Allison
Remember the sales spike Krispy Kreme saw after dropping coffee prices precipitously last fall? (As an example, a 16-ounce drip coffee went from $1.65 to a dime.)
As of March, the man in charge of Krispy Kreme stores in the Northwest said coffee customers were buying doughnuts, too.
Apparently not enough.
Now two Krispy Kreme stores -- at 1900 1st Ave. S. in Seattle and in Clackamas -- require another purchase to get the coffee deal. It's a test to decide what to do about the Depression-era pricing campaign at all the Northwest stores.
"They were experiencing a level of coffee-only purchases which will cause us to either require a purchase or discontinue the program. If the test becomes permanent, we will develop marketing materials to communicate the change to our guests," the man in charge -- Gerard Centioli -- said in an e-mail.
(Thank you to the reader who alerted me to the change.)
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