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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

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April 22, 2009 12:00 AM

Mpire-WidgetBucks launches analytics & optimization tools

Posted by Brier Dudley

Seattle Web startup Mpire has spawned another subsidiary.

The company today is announcing AdXpose, a set of tools for advertisers to analyze and optimize their online advertising campaigns.

AdXpose joins Mpire's WidgetBucks ad network as one of Mpire's primary brands. The company's launching an invite-only beta today, after quietly testing the service with firms such as Atom.com, Jones Soda, Keen Footwear, OpenX, Traffiq and Wetpaint.

Here's an explainer chart provided by Mpire:

adexpose2.JPG

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Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.