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March 25, 2009 9:00 PM

Visible, Wetpaint, Ontela and AdReady win WTIA awards

Posted by Brier Dudley

The Washington Technology Industry Association shook things up this year for its annual awards event.

Instead of using a committee of executives, investors and academics to choose the state's top tech companies, the trade group instead held an online poll.

The winners, announced at a gala event at the Paramount Theatre, also marked the group's 25th anniversary:

Commercial Product or Service of the Year: Visible Technologies for its TruCast social media analysis platform.

Consumer Product or Service of the Year: Wetpaint and its platform for creating "socially published" Web sites.

Breakthrough Startup of the Year: Ontela for Ontela PicDeck, a one-click system for distributing camera phone pictures.

Service Provider of the Year: AdReady, which offers a service that simplifies the creation and management of online display ad campaigns.

Best Use of Technology in Government, Non-Profit or Education: Snohomish County Planning & Development Services for its "inspection improvement project."

Technology Innovator of the Year: Darrin Massena, co-founder and chief technology officer of Picnik, which provides free online photo editing tools.

Technology Leader of Tomorrow: Israel Zemeadim, an 8th grader at Washington Middle School.

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