Serial Web entrepreneur Kelly Smith took the wraps off his new venture, which he'd been calling "Pressplane" since September.

Now called Inkd, the Pioneer Square company is an online print and design marketplace, like a stock photo agency handling graphic art.

Companies designing printed materials can use the site to find and buy graphics and artists can use the site to distribute their work.

Inkd is aimed particularly at small businesses and offers them all sorts of templates for printed materials.

Artists can upload designs for material such as business cards, brochures and letterhead. They'll receive a commission, generally 20 percent, if their material sells.

Inkd went live over the weekend with more than 800 original "agency quality" designs.

Here's how the company describes itself on its introductory blog:

We're a lot like a stock photo company except this marketplace is about print creative. Are you an exceptional print designer? Love brochures and business cards? Why not turn that passion into additional income? Are you a business that has a need for great creative but you have a short deadline or a limited budget? Inkd is for you. In fact, Inkd is really for anyone who appreciates great print design.

Inkd is the latest product from Smith's incubation company, Curious Office. It previously launched and sold online books community Shelfari and Imagekind, an art marketplace that's a cousin to Inked.

For his new venture, Smith received $1.7 million in funding in September from Second Avenue Partners and a group of prominent Seattle Web entrepreneurs, including:

Salmi, who started AtomFilms here and is now MTV president
Zillow boss Rich Barton
Former Expedia Chief Executive Erik Blachford
BuddyTV founder Andy Liu
Whitepages.com founder Alex Algard
Madrona Venture Group's Geoff Entress
Startup veteran Andy Sack, who founded Judy's Book
Curious Office co-founder Adrian Hanauer
Tech investor John Cunningham
Former Corbis Chief Executive Doug Rowan

UPDATE: Smith said the company still has at least 12 months worth of cash left. It now employs five full-time and three contractors.