Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
E-mail Brier|
206.515.5687
|
Follow Brier on Twitter|
Microsoft Pri0 blog|
Subscribe | Blog Home
November 12, 2008 9:00 PM
Former Microsoft exec starts game venture, with help from the company
Posted by Brier Dudley
Microsoft is licensing technology from its advanced research group to a new children's video-game company called Sabi in Kirkland.
The five-person company was started by Margaret Johnson, a longtime Microsoft manager who worked on Windows NT, Xbox 360 and advanced technologies with research and strategy boss Craig Mundie.
Johnson left to start the company this year after spending three years developing and testing drawing recognition technology called "Living Ink."
The technology is used in Sabi's first game, called "ItzaBitza," to animate drawings that children make on their computer using a mouse. The $19.99 game is designed to help children ages 4 and older learn to read, and it draws on research Microsoft did with educators and child development specialists.
Microsoft's licensing the technology and taking a stake in Sabi through its IP Ventures program, which licenses intellectual property from the Microsoft Research Group. The same program led to the creation of Seattle mobile marketing company Zumobi.
Johnson, who is funding Sabi herself, was inspired to develop children's games after seeing the sort of games available to her daughters on the Xbox 360 and the amount of time children spend just watching TV after school.
The game was pitched internally at Microsoft but it ended up making more sense to spin it off as a separate company.
"We didn't see how it would fit in with the game studios given their target auience and their strategy for their current roadmap, so it made win-win sense for us to .... take the material that we worked on and bring this out as a company,'' she said.
Sabi also plans to develop additional games and extend its titles beyond the PC to different platforms, including Nintendo's Wii and DS.

nwjobs

Post a comment

Michelle Goodman blogs about work/life balance.
How to tell your office you're gravely ill
Post a comment
nwautos

Choosing a new sedan? Weigh the impact of your choice on your wallet and on the planet.
Post a comment

- 'The Road' takes Viggo Mortensen to Mount St. Helens and Astoria, Ore.
- Tugboat sinks at Seattle waterfront pier
- Child-support error costs nearly $21,000
- Craigslist adoption ad: A plea by young mother-to-be? A scam?
- Chase shrugs off loss of CD investors
- Vikings easily beat the Seahawks
- Denny Triangle gains skyline, but tenants slow to come
- Snow piles up on Cascade slopes
- Woman stabbed by stranger in North Seattle
- Husky Men's Basketball Blog | Saturday's Pac-10 games in review
- Vikings easily beat the Seahawks
134 - Child-support error costs nearly $21,000
129 - Palin excitement builds in Tri-Cities
123 - Tight Senate vote launches health care over hurdle
122 - Cutting through breast-cancer confusion
90 - Prosecutor requests life in prison for Amanda Knox
89 - Historic health care bill clears Senate hurdle
85 - Game thread
70 - New York terror trials will restore faith in rule of law
64 - Chase shrugs off loss of CD investors
54
- 'The Road' takes Viggo Mortensen to Mount St. Helens and Astoria, Ore.
- Child-support error costs nearly $21,000
- It's possible to recover a life lost to hoarding
- Washington state wines make annual best-of list
- Banff: powder, peaks & purity
- Chase shrugs off loss of CD investors
- Protect yourself from baggage loss
- Denny Triangle gains skyline, but tenants slow to come
- Rediscovering Moab, 'the most beautiful place on Earth'
- Northwest Living | On Whidbey, a unified home from multiple recycled parts

May
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 |

Video
Demo of the Week: TeachStreet.com
Share your thoughts!
Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.






