The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Brier Dudley's Blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

E-mail Brier| 206.515.5687 | Follow Brier on Twitter| Microsoft Pri0 blog| RSS feeds Subscribe | Blog Home

August 25, 2008 11:54 AM

Report: Microsoft shopping Avenue A to WPP, more to the deal?

Posted by Brier Dudley

Microsoft and global ad giant WPP have been talking for six months about a deal that could sell Microsoft's Seattle-based ad agency Avenue A/Razorfish to WPP, according to a report in Ad Age.

The article focuses on how Microsoft won't recoup its purchase price for Avenue A, which was part of its $5.9 billion purchase of aQuantive last year. It says that Microsoft might receive a WPP ad-serving business as part of the deal, covering up a relatively poor return on the agency.

But I'll bet Microsoft isn't that concerned about appearances. If it's spinning off the agency, it's doing so because it decided it's non-essential and has better things to do with its resources. Or maybe it really wants WPP's ad-serving business, because it has a big footprint in China and it's a key Google customer.

I wonder if the talks could result in a broader partnership between the companies.

Back in February, when Steve Ballmer had his checkbook out, I snarkily suggested Microsoft might be interested in acquiring WPP, especially since Google's partnering with WPP's French rival, Publicis.

However it shakes out, I hope the deal doesn't pull Avenue A out of town.

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.



Even younger owners now find RVs cool, says local expert new
The Seattle RV Show is coming to CenturyLink Field Event Center this week, so we asked Chuck Woodbury about RV living and some of the biggest trends i...
Post a comment





Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008



Demo of the Week:

Share your thoughts!

Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.