Rex Sorgatz, the former Seattle man-about-town and MSNBC.com manager, is the subject of a frothy writeup today by Gawker's Nick Denton.

Sorgatz has become an expert on microcelebrity in more ways than one. One of his projects is producing a rate-the-microceleb feature for Men's Style, according to the Gawker piece.

The entry has pictures of him frolicking in the Hamptons, while his Fimoculous blog is running a big picture of Andy Warhol.

As I said, he's a long way from Redmond.

A new report on the role of state attorneys general in protecting consumers online calls out Washington AG Rob McKenna for efforts including a series of lawsuits since 2006 against spyware outfits and fraudulent Web sites.

The report was prepared by Washington, D.C. public interest groups, the Center for American Progress and Center for Democracy & Technology.

Also mentioned alongside McKenna was former New York AG Eliot Spitzer, despite Spitzer's alleged preference for not using another type of consumer protection.

AT&T announced today that it won a $400 million deal to provide telecommunications services to Boeing.

Under the five-year contract, AT&T will provide wireless and network services. That includes replacing multiple networks with a "ubiquitous" IP voice and data network. AT&T will eventually provide Boeing with wide area network services, voice, audio conferencing, Internet service and wireless voice and data services.

And potentially the iPhone. (Update below: Boeing said no to the devices ...)