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Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

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July 24, 2008 9:37 AM

Microsoft ad boss: Too many ad networks, consolidation coming

Posted by Brier Dudley

Speaking at Microsoft's analyst meeting, company ad czar Brian McAndrews said he's asked all the time about the proliferation of online ad networks.

His response: Get ready for consolidations, because the big winners will end up being just a few big players.

"There's going to be a tremendous amount of consolidation," he said.

No wonder so many venture-backed startups have turned themselves into ad networks in the past year or two.

I'll bet they're all waiting for the Yahoo drama to end, so Microsoft and Google can start shopping.

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Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.