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June 16, 2008 3:50 PM

Marchex scores prime address in new domain book

Posted by Brier Dudley

Seattle's Marchex turned out to be a treasure trove for Wall Street Journal reporter David Kesmodel, who just published "The Domain Game," a book on "the secretive world of domain investing."

A turning point in the domain gold rush explored by Chicago-based Kesmodel was the huge acquisition that Marchex made in 2004, when it spent $164 million acquiring the domain portfolio of speculator Yun Ye.

"It was the boldest statement yet that generic domains were valuable, long-term investments ... after Marchex's audacious leap, private-equity investors, wealthy families and other public companies jumped into the fray,'' he wrote in a lengthy section with lots of new details on how the pivotal deal came together.

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Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.