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May 14, 2008 12:00 AM

Zillow boss and ex-Expedia pal's new venture

Posted by Brier Dudley

I wonder if Rich Barton is going into the glazing business.

The Zillow chief executive and a group of fellow online travel veterans are running a "stealth" company called in Sausalito, Calif. is being cagey about its mission and trickling out details, like today's announcement listing its governing board. I wish they'd just announce their intentions; these choreographed PR efforts to build anticipation are starting to feel dated and tiresome.

Barton started the company with Robert Hohman, a former Microsoft engineer and early Expedia team member who was most recently president of Expedia's

Joining their board are Erik Blachford, another former Expedia CEO who is currently leading TerraPass; TripAdvisor Chief Executive Stephen Kaufer; and Rusty Rueff, a former executive at Electronic Arts, PepsiCo and SNOCAP.

So, a travel entertainment company?

(If they plan to go international, they may bump heads with Able Structural Glazing, a British door and window company operating

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