The Seattle Times Company

NWjobs | NWautos | NWhomes | NWsource | Free Classifieds |

Business / Technology

Our network sites | Advanced

Brier Dudley's Blog

Brier Dudley offers a critical look at technology and business issues affecting the Northwest.

E-mail Brier| 206.515.5687 | Follow Brier on Twitter| Microsoft Pri0 blog| RSS feeds Subscribe | Blog Home

March 27, 2008 2:14 PM

NYTimes' David Pogue frenchifies Microsoft blogger

Posted by Brier Dudley

Pogue channeled Robert Scoble and wrote a piece today about how companies should use blogs and Web 2.0 tools to open up to customers and the world.

Pogue was referring to a blog discussion that began with a September 2006 post by Microsoft's Windows user interface group that resonated with a lot of people, and I think about it every time I see the games that come bundled with Windows. It explained how the company set out to refresh Windows' classic "Minesweeper" game for Vista and ended up stuck in a minefield of geopolitical sensitivities.

The author, researcher David Vronay, said the initial solution was to give users the option of finding flowers instead of mines.

In Pogue's telling, he focused on a jocular follow-up post in October where the flowers are mimes, humanizing the faceless corporate facade of Microsoft.

I was off-base in my first version of this post, which I wrote before I heard back from Vronay. He e-mailed me a few minutes ago and said he still chuckles about the mime entry himself: "Almost as much from the comments of people thinking it was serious than anything else."

It keeps going. There's a real product called Mimesweeper. It's an e-mail security system sold by Clearswift, a British company with an office in Bellevue. I'll bet they've heard a few Marcel Marceau jokes.

Digg Digg | Newsvine Newsvine

No comments have been posted to this article.







Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Browse the archives

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008



Demo of the Week:

Share your thoughts!

Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.