Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
March 27, 2008 2:14 PM
Posted by Brier Dudley
Pogue channeled Robert Scoble and wrote a piece today about how companies should use blogs and Web 2.0 tools to open up to customers and the world.
Pogue was referring to a blog discussion that began with a September 2006 post by Microsoft's Windows user interface group that resonated with a lot of people, and I think about it every time I see the games that come bundled with Windows. It explained how the company set out to refresh Windows' classic "Minesweeper" game for Vista and ended up stuck in a minefield of geopolitical sensitivities.
The author, researcher David Vronay, said the initial solution was to give users the option of finding flowers instead of mines.
I was off-base in my first version of this post, which I wrote before I heard back from Vronay. He e-mailed me a few minutes ago and said he still chuckles about the mime entry himself: "Almost as much from the comments of people thinking it was serious than anything else."
It keeps going. There's a real product called Mimesweeper. It's an e-mail security system sold by Clearswift, a British company with an office in Bellevue. I'll bet they've heard a few Marcel Marceau jokes.
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Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.