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March 10, 2008 9:43 AM

Wetpaint gets friendly, adds networking tools

Posted by Brier Dudley

In a major upgrade of its popular "social publishing platform," Seattle's Wetpaint today added social networking tools to its wiki service.

The idea is that users can now socialize, as well as create content, with Wetpaint's tools, according to the announcement.

New features let users add a friends network, custom member profiles, friends feeds and a "what's new" site activity dashboard.

The release quote from CEO Ben Elowitz:

"At its essence, online collaboration is a social experience, but on most wikis that aspect has been limited to hidden discussion pages -- it's the equivalent of a cocktail party where no one talks to each other. By adding a social dimension to Wetpaint, users are more likely to interact and engage with each other --interaction being the key driver to generating content that has lasting value to not only themselves but to a wider reading audience."

Wetpaint also added site promotion tools and is developing a photo gallery feature that will be released in the second quarter.

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