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February 25, 2008 4:10 PM

New Seattle search company aims at lifestyle topics

Posted by Brier Dudley

Pioneer Square startup Dipiti is formally launching its "human-powered" Web search service on Tuesday. It's also announcing that it has hired a chief executive:


Dipiti

Dave Rice

Dave Rice, formerly chief executive of online classifieds venture AdPay.

Dipiti reviews and scores thousands of community forums and discussion Web sites, then draws on this information to answer queries about "life questions," such as health, pets, finances and legal issues. Users can also review and rate the information sources.

The site says its "goal is to help online users gain answers and support through available and hard to find online resources."

Here's how Dipiti's initial investor, Scott Oki of Bellevue's Oki Developments, explained it in the release:

"Dipiti has a unique opportunity to link the contextual strength of human-filtered search with the wealth of information and advice found in vertically focused online community content," he said.

Dipiti was founded in January 2007, launched a beta version in August and has nine employees. Its board includes Oki, Erik Anderson of WestRiver Capital and Chuck DelGrande of Presidio Merchant Partners.

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