Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
E-mail Brier|
206.515.5687
|
Follow Brier on Twitter|
Microsoft Pri0 blog|
Subscribe | Blog Home
January 15, 2008 2:28 PM
Apple's laptop is lovely, but is it an "ultramobile"?
Posted by Brier Dudley
As usual, one of the most suprising things out of Macworld this year is the coverage.
There was so much expectation that Apple would introduce an ultra-mobile PC that some respected news outlets are calling Apple's new laptop an ultramobile.
Don't get me wrong -- the MacBook Air looks fantastic, it will be easier to carry than heavier laptops and it will breath fresh air into the PC market.
But it's ultrathin, not ultramobile. If it has a 13-inch screen, a full keyboard and a clamshell case, it's a laptop. Even Apple's calling it a "notebook" computer, which is its word for laptop.
Am I off base here?
Until the reporters fired up their MacBooks in San Francisco today, ultramobile referred to handheld computers with screens up to around 7 inches -- basically the machines that fall between the iPhone and small laptops.
Intel, which builds the engines used in Apple's new machines, initially framed the ultramobile category as devices with 5-in. to 7-in. displays. Last year it made that category even more specific, by adding a new category -- "mobile Internet device" -- referring to devices with 4-in, to 6-in. displays.
Microsoft and Intel used to have high expectations for UMPCs -- they expected 100 million to be sold in 2008. The takeoff hasn't happened yet in part because the devices have been somewhat eclipsed by Internet capable phones, such as Apple's iPhone.
I'm curious to know whether Apple is still developing the rumored touch-screen ultramobile. That's a category that desperately needs some fresh air and Steve Jobs' marketing genius, but maybe Apple decided there's not big enough market for the purse-sized machines.
Or maybe Apple's stuck like all the other OEMs waiting for new hardware, such as Intel's Menlow platform, that they need to build tiny computers that are reasonably priced and have enough power and battery life to finally make ultramobiles a must-have device.
Mar 18, 08 - 12:00 AM
SourceLabs launches open-source support suite, new Linux play
Mar 17, 08 - 12:16 PM
Amazon pre-announces Microsoft's Vista SP1 ship date
Mar 17, 08 - 09:32 AM
A vision of the Web services future Microsoft is developing
Mar 14, 08 - 02:15 PM
MySpace goodies coming to WSJ, CTO says
Mar 13, 08 - 04:43 PM
Nanaimo gaga for Google

general classifieds
Garage & estate salesFurniture & home furnishings
Sporting goods
just listed
60" Toshiba Television - $400
An elegant and stately Brickwede orignal corner ca - $499
Antique chair original horsehair stuffed Excellent - $225
More listings
POST A FREE LISTING
shopping
events for Tuesday, Feb. 9
- Share Beauty and Hope at Julep
- February Specials at Mimisan
- Valentine's Offer at Eat Local
- "Give Love, Get Love" Benefit at Clementine
editors' picks
- West Seattle shopping
- Independent video stores
- Vintage, consignment and used clothing
- Garden furnishings

- Steve Kelley | My treatment of Bedard has been unfair
- Is Washington's tax exemption on bullion a gold mine?
- 747-8 soars smoothly on first outing
- Super Bowl ads: Betty White, Bud Light, big laughs
- Man found shot dead in pickup truck in Seattle
- Sex, drug rumors swirl about N.Y. Gov. Paterson
- Lewis-McChord soldier charged with abusing 4-year-old over alphabet lesson
- Seattle is first U.S. stop for Picasso exhibit
- Alaska Air dropping Jones Soda beverages, going back to Coca-Cola
- Body found in landing gear of NY-to-Tokyo flight
- Seattle is first U.S. stop for Picasso exhibit
- 747-8 soars smoothly on first outing
- City, Vulcan push higher South Lake Union height limits
- Commentary: Microsoft's creative destruction
- Snap out of your photo funk: How to make sense of all those piles of images
- Wine Adviser | Oregon's quality pinots join the bargain ranks
- Belltown boulevard could be completed by early next year
- All You Can Eat | Portage chef Vuong Loc takes Cremant space in Madrona
- Jerry Large | Learning not to copy China
- Rigorous college-prep classes skyrocketing in Washington state

March
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 |

Video
Demo of the Week: TeachStreet.com
Share your thoughts!
Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.


