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November 27, 2007 2:30 PM
Google guru searching for Starbucks in Kirkland
Posted by Brier Dudley
Matt Cutts, Google's liaison with the search-engine optimization world, recently swung through the company's Kirkland offices and created a video tutorial.
It's interesting if you'd like to know a bit more about how Google works, but it's especially interesting to search marketers. They parse Cutts' words the way Wall Street hangs on to the utterances of the Federal Reserve chairman.
The funny part is that the example Cutts used, to explain Google's snippets, was a search for Starbucks. He didn't need a computer; he could have just looked out the window and practically seen one at Kirkland Parkplace.
Here's a link to Cutts' blog, a dissection by SearchEngineWatch.com and, below, the video itself.
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Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.