I haven't spent much time yet with Hulu, the new video venture from NBC and News Corp. that's now taking names from people who want to help test the service, but it's obviously a game changer.

People will gravitate to the best free stuff they can find, and they only have so much time to spend watching video content.

How much time are they going to spend scouring YouTube, trying to find a chuckle among all the junk, when Hulu's offering recent episodes of shows like "The Simpsons," "Heroes" and "The Office" for free, on-demand, legally and in high quality straight from the source? Hulu's got ads, but so does YouTube.

It's also no wonder NBC feels confident enough to start talking trash about iTunes.

Hulu lets you embed its content in your blog, so let's try it out. Here's a clip from the Oct. 14 episode of The Simpsons:

One of the coolest tricks is built-in editing software that lets you embed just a snippet. On the playback progress bar there are two slider bars, and you put one at the start and one at the finish of the clip and you're ready to go, right to the poignant bits:

UPDATE: Beta note - there's a sound synchronization issue with the second clip. Audio isn't tracking with the video now. It worked when I posted it, but a few hours later someone noticed the glitch.