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February 8, 2007 11:09 AM
Redfin goes SoCal
Posted by Brier Dudley
Redfin is dipping its fin into the big Southern California real-estate market today, a move that will boost its online listings by 340 percent.
It's starting with three agents serving Los Angeles, Orange County and San Diego.
Isn't that market going soft?
"We're just going to have to wait and see," spokeswoman Cynthia Pang said. "We entered San Francisco recently, and we're doing quite well there. We're actually getting record offers in San Francisco now and the market there is supposedly slowing down.''
The expansion won't add require additional staff at Seattle headquarters, where about 43 work.
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