Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
October 18, 2006 3:05 PM
Posted by Brier Dudley
PR Week broke the story today that Edelman will handle the consumer launch of both products after beating out Waggener Edstrom and Weber Shandwick for the plum job.
The value of the account wasn't given, but Microsoft's going to spend hundreds of millions marketing Vista and Office 2007 in what's likely to be its biggest product launch since 1995.
Waggener Edstrom remains the "agency of record" handling overall Windows and Office PR, company president Frank Shaw noted in the story.
"The appointment of another agency is to help with the consumer launch of the product Windows Vista and Office 2007 and is supplemental to the great work that is already going on,'' he said.
Mar 18, 08 - 12:00 AM
SourceLabs launches open-source support suite, new Linux play
Mar 17, 08 - 12:16 PM
Amazon pre-announces Microsoft's Vista SP1 ship date
Mar 17, 08 - 09:32 AM
A vision of the Web services future Microsoft is developing
Mar 14, 08 - 02:15 PM
MySpace goodies coming to WSJ, CTO says
Mar 13, 08 - 04:43 PM
Nanaimo gaga for Google
Share your thoughts!
Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.