Brier Dudley's Blog
Brier Dudley offers a critical look at technology and business issues affecting the Northwest.
E-mail Brier|
206.515.5687|
About|
Tech Tracks|
Subscribe | Blog Home
October 18, 2006 3:05 PM
Edelman won Vista, Office launch account
Posted by Brier Dudley
PR Week broke the story today that Edelman will handle the consumer launch of both products after beating out Waggener Edstrom and Weber Shandwick for the plum job.
The value of the account wasn't given, but Microsoft's going to spend hundreds of millions marketing Vista and Office 2007 in what's likely to be its biggest product launch since 1995.
Waggener Edstrom remains the "agency of record" handling overall Windows and Office PR, company president Frank Shaw noted in the story.
"The appointment of another agency is to help with the consumer launch of the product Windows Vista and Office 2007 and is supplemental to the great work that is already going on,'' he said.
Digg
Newsvine
Mar 18, 08 - 12:00 AM
SourceLabs launches open-source support suite, new Linux play
Mar 17, 08 - 12:16 PM
Amazon pre-announces Microsoft's Vista SP1 ship date
Mar 17, 08 - 09:32 AM
A vision of the Web services future Microsoft is developing
Mar 14, 08 - 02:15 PM
MySpace goodies coming to WSJ, CTO says
Mar 13, 08 - 04:43 PM
Nanaimo gaga for Google
Seattle's favorite places to eat, shop and play
Seattleites have spoken! See the NWsource '08 People's Picks winners.
- Basketball still has a future in Seattle? Are you kidding? | Steve Kelley
- Current, former Sonics upset by the team's exit
- Sonics moving to Oklahoma City
- Turn out the lights: Sonics will play in Oklahoma City next season
- Seattle's hoop dream: a new team
- Woman who cut baby from slain woman was stranger, police say
- Sonics deal leaves city in despair | Editorial
- Seattle police: Don't tie up 911 with fireworks calls on Fourth
- Watermelon has Viagra-like effect, researchers say
- A look at the settlement between city, Sonics owners
- Starbucks closing 5 percent of U.S. stores
- Some ground beef sold at Fred Meyer, QFC recalled
- Sailing the hard way at Tall Ships Tacoma festival
- Sonics, city reach settlement
- Victoria: Our backyard Britain | Do It in a Day
- Watermelon has Viagra-like effect, researchers say
- Woman arrested after baby is cut out of victim's womb
- Basketball still has a future in Seattle? Are you kidding? | Steve Kelley
- Bullets fly downtown after police corner robbery suspect
- Women say neighbor spied through window; police tell them to fix their blinds
March
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | ||||||
| 2 | 3 | 4 | 5 | 6 | 7 | 8 |
| 9 | 10 | 11 | 12 | 13 | 14 | 15 |
| 16 | 17 | 18 | 19 | 20 | 21 | 22 |
| 23 | 24 | 25 | 26 | 27 | 28 | 29 |
| 30 | 31 |
Video
Demo of the Week: TeachStreet.com
Share your thoughts!
Gadgets and games | Fun stuff I've written about lately includes Apple's iPhone, Hewlett-Packard's HDX laptop and Microsoft's Halo3. Also on the radar are new digital video boxes such as the Tivo HD and the Vudu.