All You Can Eat
Seattle Times food writer Nancy Leson serves up the best info and tips on Northwest food, cooking, dining and restaurants.
E-mail|
Subscribe | KPLU Food for Thought podcast| Blog Home
June 3, 2008 7:34 AM
Veraci Pizza parks shop in (where else?) Ballard
Posted by Nancy Leson
Ballard doesn't need another pizza joint -- as everyone who's watched the pizza proliferation there keeps telling me. But I'll bet even detractors will make an exception for Veraci Pizza, whose portable wood-fired pizza ovens make guest appearances at farmers markets and catering gigs all around town:
Four years ago when I wrote about Veraci, their single hand-built unit was a big hit at the Ballard Sunday Farmers Market and the fledgling company was a part-time labor of love for owners Marshall Jett (then a teacher at Hawthorne Elementary) and his wife and business-partner Errin Byrd-Jett (a regional recruiter for the Peace Corps). Today Veraci Pizza involves three portable ovens, five full-timers (including Errin's sister, Krista), 20 on-call pizza-crewmembers and a Ballard store that -- if the pizza gods and the permitting departments are with us -- they expect to remodel and open in August:
The shop, at 500 N.W. Market Street, has a longstanding history as a pizza joint. Formerly a Domino's, it had a short-lived stint as Paradise Pizza. Seattle's gourmands will know it as that place directly across the street from Le Gourmand. (How close is it? I took this photo with my dinky digital camera, using my dinky telephoto lens while standing in Veraci's new parking lot):
"We've been looking for a permanent location for three years," says Errin -- who keeps the books and hoists a pizza peel with the best of them, hitting the road when duty calls:
"We wanted a place with parking that was close to home. We want to ride our bikes to work," she says. Proximity to home will also allow her to keep a close eye on both Veraci and the couple's 3-year-old daughter Olivia, who's been working in the family business since she was knee-high to a 50-pound sack of flour:
Marshall couldn't be more excited about the prospect of opening a permanent pizza-joint, where plans involve major improvements like landscaping, a trellised deck, booth seating and the installation of a new oven -- he sold the one that came with the shop yesterday. "We're trying to get a beer and wine license," says Marshall. He hopes to eventually offer Manny's Pale Ale and Woodinville wines to go with salads, gelato and, of course, their signature pizzas and rotating specials, sold by the quarter-pie slice ($4-$4.75) or whole ($16-$19), and made with fine local ingredients:
As for that proliferation of pizzerias in Ballard? Marshall -- a New Yorker whose college town boasted 10 pizzerias on a single block -- has this to say about that: "I welcome everyone who wants to do it. It's an amazing food." And if you can't wait till August to get your hands on a slice, you can look for Veraci at farmers markets on Sunday (Ballard, Fremont, Mercer Island), Thursday (Bellevue) and Friday (Phinney Ridge) and now in Bend, Oregon, where Marshall's brother Cameron has taken the Veraci Pizza show on the road.
Or, if you're really lucky, maybe you'll be sitting in your home office working one day, as I was this time last year, and (No way! I'm dreamin'!) a truck with a trailer supporting a wood-fired pizza oven will pull up at the neighbor's house across the street. Then, the next thing you know, a guy will jump out and get to work making pizza-dough for a graduation party. . .
. . .and you'll soon be eating pizza that looks exactly like this:
Posted by djw
12:50 AM, Jul 01, 2008
I live across the street and I'm excited. The last two pizza places in that location were terrible.
Posted by Mollie
9:22 AM, Jul 11, 2008
Fabulous web site! Makes my mouth water! I can't wait until you open in Ballard, I'll be seeking you out at the Farmer's Markets!
Best of Luck, Marshall and Family
Mollie
BTPI
Jul 29, 08 - 11:15 AM
It's in the bag!
Jul 29, 08 - 07:29 AM
Thai-ing one on at Pen Thai
Jul 28, 08 - 09:38 AM
Smellin' the melon
Jul 25, 08 - 08:12 AM
Pregnant with anticipation? JUNO is set to deliver
Jul 24, 08 - 07:41 AM
The truck stops here: Kaosamai Thai

nwautos
In 2008, when gas prices first reached $4 a gallon, Americans could not trade in their hulking trucks and SUVs fast enough. But today, dealers and ana...
Post a comment

- Cute dog photo of the day | Tails of Seattle
- Choose Hope: a new photo exhibit on the Duwamish at the Burke | Field Notes
- PHOTO: Kirkland Bank of America robbed at gunpoint | The Blotter
- Mistrial declared in trial of FedWay man accused of poisoning wife | The Blotter
- Monday training photo reel -- meet the new guy | Sounders FC Blog
- One last "Potter" photo call (with update) | Popcorn & Prejudice: A Movie Blog
- Photo gallery | Day 1 from Paris Air Show | Boeing Live Event Coverage
- Photo gallery | Romanians protest killing of stray dogs | Tails of Seattle
- Photo gallery: Sounders FC release Electricity kit | Sounders FC Blog
- Photo of the day -- Red Bull Arena arrives | Sounders FC Blog
- Catholic bishops' newest target: Girl Scouts of America | Nicole Brodeur
- Bird brains teach us a few things about our own brains
- Broad new layoffs at T-Mobile USA, 900 jobs cut | Brier Dudley's Blog
- Experts urge caution before investing in prepaid college tuition plans
- Drivers fill up with pain as state gas prices soar
- Wash. man bitten by rattlesnake at Washington Wal-Mart
- Whidbey shellfish grower had feared trouble from derelict ship
- Drano Lake fishermen: the fight is on for spring chinook
- Surf's up! If you follow tugboats off Seattle
- Kathi Goertzen: a mother's strength, two daughters' inspiration

July
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 | 31 |
Listen to Nancy at 5:30 a.m. and 7:30 a.m. during Morning Edition, at 4:40 p.m. during All Things Considered and again the following Saturday at 8:30 a.m. during Weekend Edition on KPLU 88.5.

















Posted by Joe Ross
3:34 PM, Jun 18, 2008
Veraci Pizzas (fresh ingredients baked to a crispy perfection) are simply the best pizza I've ever had. -Joe Ross of The Haggis Brothers